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Julie A. Law

Professional Summary

Over 10 years of experience in UI/UX and product design and front-end web development. Accomplishments include optimizing user flows for digital products and improving operational efficiency through design of new features for mobile responsive web and mobile applications for edtech, financial services, SaaS and enterprise applications.

Skill Set

  • UI/UX Design: Wireframing, prototyping, visual design, digital design, mobile design, accessibility (WCAG), responsive web design, user flows and wireframes for digital products using Figma, Axure, Sketch, UXPin, Adobe Creative Suite (Illustrator, Photoshop, XD), Invision, Zeplin, Storybook, knowledge of HTML, CSS, Javascript, jQuery, Bootstrap, front-end frameworks.

  • User Research: Use a data-informed approach including A/B testing, qualitative and quantitative methods utilizing UserZoom, UserTesting, Adobe Analytics, Google Analytics, survey tools.

  • Design Systems: Develop and maintain design systems to ensure brand and design consistency and scalability based on user-centered design.

  • Project Management: Experience communicating and collaborating with cross-functional teams including product and engineering to define user requirements and ensure design consistency using Confluence, JIRA, Asana, Keynote, MS Teams, Google Suite, Zoom, Miro, and Mural.

  • Agile Methodologies: Knowledge of Lean UX, Agile and SCRUM process.

Experience

Julie Law Design Services

2022 — present 

UX UI Designer Consultant                                                                 

  • Designed wireframes in Figma for edtech client Instructure to extend Canvas LMS platform by creating new feature for tracking student progress through system of badges and course outcomes, utilizing current design system.

  • Collaborated with product and engineering to deliver MVP prototype based on 7 user stories.

Mastech Digital,contract for Houghton-Mifflin Harcourt Learning Technology (HMH)

2022

Senior UX Designer

  • Optimized and streamlined user flows for over 20 new features on K-12 SaaS edtech platform.

  • Designed user experience of adaptive learning assessment for K-2 students’ understanding in literacy and phonics by updating design system and optimizing for accessibility requirements.

  • Mentored and coached design teams, fostering collaboration and innovation in the design process.

  • Collaborated with UX Research team to prepare interactive prototypes and define user tasks for usability testing and iterative design.

  • Led the development of UI design systems and architectures to improve accessibility and enhance brand identity and user experience across multiple categories.

Insight Global, contract for PricewaterhouseCoopers (PwC)

2021

Lead UI/UX Designer​

  • Designed wireframes and interactive prototypes for mobile-responsive enterprise applications.

  • Collaborated with product and business stakeholders to define requirements and strategy for UX

  • and product roadmap for 4 new applications.

  • Facilitated design thinking workshop with stakeholders to gather feedback on user flows.

  • Created user and customer journey flows for new products based on user research and feedback sessions from business stakeholders.

  • Created wireframes, interactive prototype, user flows, and design specs for new UI components.

City National Bank, Los Angeles, CA

March 2017 — January 2021

Lead UI/UX Designer

  • Improved successful online banking enrollment by 33% after design enhancements.

  • Launched UI/UX design initiatives for diverse digital products, ensuring alignment with consumer

  • insights and brand vision.

  • Led team of 5 UX designers on projects within cross-functional team including product managers, engineers, QA, designers, and UX research in Agile process.

  • Designed and delivered over wireframes, user stories, user journeys, and mockups for over 10 digital banking products optimized for web, iOS, Android, and tablet devices.

  • Maintained design system by establishing design guidelines, micro-interactions, design principles and UX design processes to meet accessibility (WCAG), branding and usability standards.

Kern Agency, Woodland Hills, CA

2016

UX Designer (contract)                                                                       

Primary role: Designed wireframes for various pages to re-design desktop and mobile website for pitch to financial client.

  • Collaborated with creative and art directors and made recommendations on improving the navigation and user flow of website to re-design financial product-related website.

  • Created sitemap of existing website and new sitemap for re-designed site using Omnigraffle.

Western Federal Credit Union, Torrance, CA          

2014 — 2016 

User Experience/Interface Designer

  • Improved and enhanced functionality for online and mobile banking applications.

  • Resolved over 30 tickets to improve user interface of online and mobile application.

Farmers Insurance, Los Angeles, CA

2006 — 2014

Senior User Experience Designer/Developer

  • Improved online quoting and billing application through user testing.

  • Designed and developed applications including Farmers.com, Agency dashboard, and intranet.

  • Led project management of re-branding updated Farmers logo on all Farmers.com properties.

Education

UCLA Extension

Certificate in Advanced Web and Interaction Design

March 2018

California State University, Los Angeles

Master of Arts in Education, option in New Media Design and Production

University of California, Los Angeles

Bachelor of Science degree in Cognitive Science; Specialization in Computing

© 2024 by Julie Law Design

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